Ted Silberberg of Lord Cultural Resources authored this article,
Challenging Economic Times: Threat or Opportunity? that appears in the September/October 2009 edition of MUSE, a publication of the Canadian Museums Association.
In it he suggests a number of strategies that might assist cultural organizations to respond proactively to the current economic crisis. Of particular importance is the emphasis on building repeat visits from local audiences, investing in public programming, developing cross-promotions with internal and external (community) partners, and collaborating with like organizations to encourage operational efficiencies.
These are strategies that should be integrated into organizational planning, in good and bad times.
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